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Perspectives on digital twin licensing, Name, Image, and Likeness rights, and what talent should know before licensing their likeness to brands.

Perspective

What the Past Tells Us About the Future of Digital Twin Licensing

What the music industry's Napster years teach us about licensing your likeness. The rails came four years late and cost the industry 40 percent of its revenue. Talent has the same window now.

Caro Santamarina · September 21, 2026 · 4 min read

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