Articles
Perspectives on digital twin licensing, Name, Image, and Likeness rights, and what talent should know before licensing their likeness to brands.
Guide for brands
Digital Twins in Brand Campaigns: The Questions Brands Ask Before Licensing One
Will consumers accept it? Do we have to label it? What if the talent says no to the final cut? How real is it? The honest answers for brands, agencies and production companies, with the evidence, the licensing steps and the law.
Guide
How to Compare Digital Twin Licensing Platforms: An 11-Point Checklist
Three kinds of product call themselves a digital twin platform. Only one is a licensing marketplace. Eleven questions, the red flag behind each, a scorecard you can copy, and what PopTwin publishes on every line.
Guide
How to License Your Digital Twin: A Step-by-Step Guide for Talent
What you need, what a license must say, and what happens when it ends. Seven steps, the four things every legitimate platform does, the law in Illinois, Tennessee, and California, and six questions to ask any platform.
Legal update, plain English
Your Face Is Now Legally You in California. Here’s What Changed This Week.
Two new California laws, one stalled federal bill, and what they mean if you have a face, a voice, and a phone. SB 1111, SB 1050, the NO FAKES Act, and a four-step checklist.
Perspective
What the Past Tells Us About the Future of Digital Twin Licensing
What the music industry's Napster years teach us about licensing your likeness. The rails came four years late and cost the industry 40 percent of its revenue. Talent has the same window now.