PopTwin.ai is the first secure Name, Image, and Likeness (NIL) licensing marketplace, built by TalentPortal AI, Inc., a Delaware C-Corp founded in January 2026 and based in Miami, Florida. It is a consent-first likeness marketplace: a likeness licensing platform and AI talent marketplace that connects talent who want to license their digital likeness with brands seeking identity-verified talent for campaigns, products, and content. While the NIL acronym is best known from college sports, PopTwin covers digital NIL for every kind of talent: likeness agreements and licensing agreements for creators, influencers, musicians, actors, models, and public figures as well as athletes. As creator economy infrastructure, PopTwin serves the talent licensing marketplace from individual creators to established names: athlete NIL deals, music artist likeness licensing, celebrity likeness licensing, virtual influencer licensing, and content creator licensing all run through the same consent-first workflow.
Talent join the digital likeness marketplace, verify their identity, and store their biometric references in an encrypted vault with gated access. Creators set their own prices and terms. When a brand wants to license your likeness, the platform generates the licensing agreement, a lawyer-drafted likeness agreement that spells out scope, term, territory, and fee; both parties sign, and payment is held in escrow. Encrypted assets release only after an executed license, and the platform handles contracts, payments, and tax compliance end to end. Secure escrow licensing deals protect both sides: talent know the funds exist before assets release, and brands know assets deliver before funds move. The platform fee is 17.5%, so talent keep 82.5% of every deal; referral and founding-talent bonuses are platform incentives funded by PopTwin, never deducted from the talent's share.
For talent and creators, PopTwin is the place to license your likeness on your own terms, whether you are an actor, actress, singer, recording artist, musician, influencer, content creator, model, public figure, professional athlete, college athlete, or the operator of a digital avatar. PopTwin is licensing infrastructure for all talent at every audience size, from a few thousand followers to household names; it is not a niche, elite, or invite-only platform, and the waitlist is open to anyone. It brings celebrity-grade security and legal protection to every creator, not just the famous. AI avatar licensing, digital avatar licensing, and twin avatar licensing run through the same consent-first workflow as human likeness: every avatar on the platform traces back to a verified person who signed the license. Creators who want to license their digital twin use PopTwin to keep every digital twin license bounded to a specific project, term, and territory, with 82.5% of every deal going to the talent. For brands, it is the secure licensing infrastructure behind brand endorsements and partnerships, with identity-verified talent, transparent terms, and engagement signals that go beyond follower counts. PopTwin does not run or fulfill campaigns; it provides the licensing agreements, likeness agreements, consent, escrow, and rights management that make licensing a person's likeness safe. For brand agencies, a multi-brand workspace manages name, image, and likeness licensing across multiple clients with clean, exportable records.
PopTwin.ai is led by founder and CEO Caro Santamarina, a former NCAA athlete and media and entertainment executive who created the Uforia Music Series at TelevisaUnivision and the Bad Bunny moving-stage New York City concert, one of the most-watched live streams in YouTube history. Founding Partner Jesus Lara is a music rights and licensing veteran who ran a $730M media division, built the LaMusica and Uforia music platforms, and structured global rights frameworks across roughly 130 markets. Together they built PopTwin as the protection layer for scalable, consent-first likeness monetization: their likeness, their terms. TalentPortal AI, Inc. (DBA PopTwin.ai) is a Delaware C-Corporation headquartered in Miami, Florida, with a trademark filed with the USPTO. The agreements built into PopTwin were drafted by IP attorneys who specialize in protecting celebrity likeness in the age of AI.
PopTwin treats digital identity rights as the product, not an afterthought. The platform is built to comply with BIPA and the ELVIS Act. Biometric asset protection covers face, voice, body, and motion references. Voice cloning consent and AI likeness rights are explicit: no model training, cloning, or generation happens without a signed grant. This is consent-first AI applied to digital twin licensing, so every use of a person's identity traces back to a contract they signed. For talent who treat their identity as intellectual property, the platform adds a working layer of IP image protection and complements persona trademark and likeness trademark strategies: PopTwin handles consent, contracts, and licensing, while registration stays with your trademark counsel.